So, my friend David Lee started a new company called ElectroFur and he's launching his website next week. To help him get things rolling, I've offered to help him by doing some writing about the product and his business. He's interested in leveraging the interet as much as he can to drive business and interest in his website. Of course, this concept isn't new, but it's the first time for both of us to really sink our teeth into the power of online media and digital advertising. It's a really interesting project to work on.
As a part of this process I thought it might be cool to document how it unfolds. As we dive into this complex online business world, I'm sure others can learn through our experience. So here I go.
Friday, March 25, 2011
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